About

Expert in Startups, Marketplaces & AI

Dynamic and commercially-driven product and design leader with experience scaling startups, building cross-functional teams and delivering high-impact digital products across proptech, marketplaces, AI and e-commerce. I bring a strategic mindset and deep design acumen to every challenge - whether it's launching a new platform, optimising for growth, or turning around underperforming products.


From building greenfield MVPs to leading enterprise-scale transformations, I thrive at the intersection of product, technology, and business. I’ve helped companies grow from 0 to Series-A, built high-performing agile teams and delivered measurable results in fast-paced environments.


I’m passionate about aligning vision with execution, mentoring emerging talent, and creating cultures that foster innovation, accountability and impact. Whether hands-on with product strategy or shaping org design, I bring clarity, focus and momentum to complex challenges.

Specialties:



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Product Strategy | Platform & Marketplace Growth | Tech Leadership | Agile at Scale | Go-to-Market Execution | Startup Scaling | Team Building | OKRs & KPIs | B2B SaaS | E-commerce | Fintech | Data-Driven Decision Making.

Research & 
Brand Strategy

  • Brand Strategy

  • Research & Insights

•    Content Marketing

•    User Experience Research

Creative 
Direction & 
Design

Creative Direction & 
Design

  • Web Design

  • UX & UI Design

  • Brand Identity

•    Interaction Design

  • Video Production

•    Animation
•    Illustration

I’ve helped companies grow from 0 to Series-A, built high-performing agile teams and delivered measurable results in fast-paced environments.